"Defining the algorithms that will help AVs make these moral decisions is a formidable challenge.
...
"We found that participants in six Amazon Mechanical Turk studies approved of utilitarian AVs (that is, AVs that sacrifice their passengers for the greater good) and would like others to buy them, but they would themselves prefer to ride in AVs that protect their passengers at all costs. "
Full text with images:
http://science.sciencemag.org/content/352/6293/1573.full
"We found that participants in six Amazon Mechanical Turk studies approved of utilitarian AVs (that is, AVs that sacrifice their passengers for the greater good) and would like others to buy them, but they would themselves prefer to ride in AVs that protect their passengers at all costs. "
Full text with images:
http://science.sciencemag.org/content/352/6293/1573.full